GREENSPUR WIND (TIME TO ACT): Advancing Clean Tech with GreenSpur Innovation

With a mission rooted in real transformation, Time To ACT (Advancing Clean Technologies) is not just another investment group chasing short-term gains. Instead, it is laser-focused on accelerating the development of modern technologies by taking high-potential, under-the-radar businesses and pushing them into new commercial and environmental territory. One such business is GreenSpur Wind, a generator manufacturing innovator poised to make serious waves in the offshore wind sector.

Time To ACT has built a model around engineering capability and technological leadership. Through strategic acquisitions and operational restructuring, the group now consists of standout subsidiaries like GreenSpur and Diffusion Alloys, each playing a critical role in supporting the energy transition. GreenSpur is rewriting the rulebook for wind turbine generators with innovation that significantly cuts the size and weight of traditional generators and remove the reliance on rare earth materials. Diffusion Alloys, meanwhile, brings deep coating expertise from legacy industries into the hydrogen and emerging clean tech space.

 “Advancing clean technologies is what we do and it is our whole cultural ethos across our strategies and through all of our subsidiaries,” says Jason Moody, COO of Time To ACT and Chairman of GreenSpur. “The energy transition focus that we have means that a lot of businesses we work with are emerging. They are struggling to build their customer base and are moving slightly slower than we would have hoped. However, we have a whole new spread of different customers coming to us from new areas of the energy transition that are interested in our products. Our pipeline is strong, and we now need to turn that into sales – it’s all very promising.”

 UNLOCKING OFFSHORE WIND                                                      

GreenSpur is perhaps the most exciting name under the Time To ACT banner. Focused on permanent magnet generator innovation, this UK-based company is making a bold play for dominance in offshore wind. The company has reimagined traditional generator architecture to provide a new pathway that addresses critical concerns in cost, size, and sustainability.

 “In the wind turbine industry, there are only a small number of OEMs and the technology that was adopted in the drivetrain 20 years ago is radial flux permanent magnet generators,” explains Moody. “GreenSpur has taken that technology and flipped it into other architecture that is well-known called axial flux generation. Axial flux has many benefits but has come up against operational challenges. GreenSpur has a suite of nine patent families and it has now cracked the challenges of scaling up axial flux technology, unlocking the inherent benefits of improved levelized cost of electricity (LCOE) and much smaller and much lighter generators, which when translated into a turbine system, brings a reduction in the levelized cost of energy.”

A game-changer for OEMs looking to improve system-level efficiency, GreenSpur’s axial flux generators are now ready for deployment at utility scale. The company recently commissioned a study from ORE Catapult, validating its technical promise and positioning it for the next phase of commercial rollout. Within the report the Catapult describe the breakthrough as “having potential to become a transformative addition to next-generation offshore turbines”.

 REPOSITIONING FOR RELEVANCE

Time To ACT has a strategy based on more than just R&D. It seeks out undervalued assets in outdated industries and propels them into relevance within today’s green economy. A textbook case is Diffusion Alloys, which until recently serviced the oil and gas and aerospace sectors. Time To ACT Executive Chairman, Chris Heminway, started the pivot to cleantech in 2020 with the closure of the Hatfield site and relocation of all operation to the Teesside base with Moody adding process optimisation and readying for scale.

“We are taking businesses that maybe in a rut in legacy industries and we are repositioning them to strategically bring them into the energy transition. Diffusion Alloys is the perfect example of that. The first evidence is the pivot towards the hydrogen sector and a partnership with Johnson Matthey. Time To ACT helps smaller businesses to punch above their weight and access resources that they would not otherwise be able to,” says Moody.

This hands-on involvement is a hallmark of the group’s philosophy. Moody, who joined to operationally prepare the group for its 2024 listing, is now embedded in its portfolio businesses. “I came into Time To ACT as COO with the objective of getting the group up to speed operationally for a listing. CFO Gary Wallace was integral in this process, working for more than 12 months preparing the group financially. A lot of that was systems and procedures. We completed that and listed in April 2024. From there, it has been about strategy building, commercialisation of technology and sales development.”

CHALLENGES AND CHOICES

The journey, like any in emerging technology, is not without bumps. Market enthusiasm cooled toward the end of 2024, but the first half of 2025 is already showing renewed optimism.

“It’s like any emerging market – there are peaks and troughs,” says Moody. “A few years ago, we heard so much positive news that it was difficult not to get excited by the opportunity. With the new administration in the US and here in the UK, the landscape has shifted. Things cooled off at the end of 2024 and the start of 2025, but after the first quarter things have started to heat up again.”

Despite external variables, GreenSpur is pushing forward, with a commercial model that eliminates geopolitical risk and manufacturing barriers by design.

“GreenSpur was born from a supply chain challenge. The rare earth minerals that are used in magnets that are deployed in the current technology are scarce and processing is dominated by China,” explains Moody. “GreenSpur originally had a material substitution strategy, using axial flux technology which is smaller and lighter as a baseline, substituting the Neodymium magnets for weaker but incredible abundant Ferrite magnets

While the idea gained traction in western markets, cost dynamics in Asia meant wider adoption proved more difficult. GreenSpur adapted by shifting to a magnet-agnostic strategy.

“It now doesn’t matter what magnet you put in our architecture; we can  design whatever generator suits the application,” says Moody. “That allowed us to unlock discussions across the whole wind energy landscape because we had a catalogue of options with brand new technology that is either rare earth mineral free or smaller, lighter, and cheaper.”

LICENCE TO SCALE

GreenSpur’s long-term business model is not about high-volume manufacturing, but licensing. This positions the company as a global enabler of cleaner, more efficient turbine tech.

“We designed the technology which is patent portfolio protected, and we would license that to manufacturers anywhere in the world. If we looked at Europe, they would likely be most interested in ferrite magnets. In Asia, it’s likely they would like the most power dense machine and would likely go for neo magnets. What we are trying to do is not build generators but license the manufacturing to whoever needs it, in the style that they want it,” says Moody.

It’s a move that could accelerate the uptake of new generator technologies without the risk and overhead of building large-scale manufacturing lines.

At Diffusion Alloys, a similar rethink is underway. “The supply chain sends us parts, we coat, and we then send back – it’s not that efficient. We have a plan to split the business into a technology and processing business. The idea is that the technology arm can design plant to be deployed anywhere in the world, and we can put the coating operation in any country. We are still working on that strategy but it is very exciting, and many people are interested in how that will look,” Moody adds.

EYES ON GLOBAL MARKETS

With structures in place, patents secured, and a listing behind them, Time To ACT is now focused on global expansion. Aiding the wider energy transition while delivering profitable growth is the goal, and the group is not shy about its international ambitions.

“We are a small group with modest revenues but we absolutely want to build. We are not venture capitalists, we don’t want to buy companies and sell them. We are trying to build an energy transition focused engineering group. We always have our eye on the next acquisition, and we have a list of potentials, but right now is probably not the right time. What we do know is that they will be focused on the energy transition or sit within the supply chain,” says Moody.

Both GreenSpur and Diffusion Alloys are now well-positioned to scale, particularly as global policy begins to align more clearly with decarbonisation goals. The technology is proven, the market is reigniting, and Time To ACT is ready to lead.

This is not a group content with playing a supporting role. With a strong portfolio, bold leadership, and a clear purpose, Time To ACT is stepping up to drive the energy transition from the inside out. And with GreenSpur’s pioneering magnet technology now entering the commercial phase, the road ahead looks full of potential.